Swedish Candy Blog

Discover Swedish candy, classic brands, pick and mix favorites and the stories behind the sweets we grew up with in Sweden.


How BUBS Became One of the World’s Most Famous Swedish Candy Brands

How did a Swedish candy company founded in 1992 become a worldwide sensation? Discover how BUBS went from Swedish pick & mix favorite to one of the biggest names in...

Aroma Candy, A Swedish Candy Brand Since 1921

Discover Aroma, a Swedish candy maker with more than 100 years of history. From Raspberry Boats and Raspberry Jellies to sour gummies and licorice, explore some of the classic candies...

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