Aroma Candy, A Swedish Candy Brand Since 1921

If you have ever filled a bag with Swedish pick and mix candy, there is a good chance you have come across candy from Aroma. The Swedish candy maker has been making sweets for more than 100 years and is behind several candies that many Swedes have grown up with.

From Raspberry Boats and Raspberry Jellies to Cola Worms, sour gummies and licorice, Aroma is an important part of Swedish candy culture.

The Story Behind Aroma Candy

Aroma’s story began in Stockholm in 1921, when Gottfrid Eklund and Max Forslund started making caramel in a kitchen in Vasastan.

What began as a small operation grew into a Swedish candy company that is still producing candy in Sweden today.

During the following decades, Aroma became especially known for its jelly candy. Some of its best known candies have been around for generations. Raspberry Jellies, Raspberry Boats and Licorice Boats were introduced as early as 1928, while the famous Green Frogs followed during the 1930s.

More than a century later, many of these candies can still be found in Swedish candy stores.

Classic Aroma Swedish Candy

One of the things we like about Aroma is the variety. Their pick and mix range includes sweet, sour and salty candy as well as foam candy and chocolate.

Some Aroma candies you may come across include:

Raspberry Jellies

Known as Geléhallon in Sweden, these small red raspberry jellies are one of Aroma’s classics. They have a soft and chewy texture with a sweet raspberry flavor and a coating of sugar.

Raspberry Boats

Hallonbåtar are another long-standing Swedish favorite. These red boat shaped gummies have a sweet raspberry flavor and are a familiar sight in Swedish pick and mix selections.

Cola Worms

Aroma Cola Worms are soft and chewy gummies with a sweet cola flavor. They are a good example of the simple gummy candies commonly found in Swedish lösgodis.

Sour Worms

For something more sour, Aroma also makes Sour Worms. They combine a chewy gummy texture with fruity flavors and a sour coating.

Sour Peaches

Aroma’s Sour Peaches combine a fruity peach flavor with a sour sugar coating. This type of sweet and sour gummy is especially common in Swedish pick and mix candy.

XL Cola Lemon Clocks

These large gummies combine cola and lemon flavors with a sour coating. Their unusual clock shape also makes them easy to recognize in a Swedish candy selection.

Green Frogs

Gröna Grodor, or Green Frogs, are one of Aroma’s most recognizable candies. They have been part of the Aroma range since the 1930s and are still sold today.

Swedish Licorice

No introduction to Swedish candy would be complete without licorice. Aroma makes several licorice candies, including the classic Licorice Boats as well as salty varieties.

Licorice has a much bigger place in Swedish candy culture than it does in many other countries, especially salty licorice.

Aroma and Swedish Pick & Mix Candy

In Sweden, pick and mix candy is usually called lösgodis. Instead of choosing one packaged candy, you take a bag and create your own mix from a large selection.

A typical candy wall can include gummies, foam candy, chocolate, sour candy, licorice and many other varieties.

This is where Aroma fits naturally. Much of its range is made for pick and mix, with everything from fruit gummies and sour candy to foam and chocolate.

For many Swedes, candies such as Raspberry Boats, Raspberry Jellies and Green Frogs are not unusual imported treats. They are simply candies that have been part of Swedish candy shelves for generations.

Is Aroma Candy Made in Sweden?

Yes. Aroma is a Swedish candy company and continues to produce candy in Sweden.

The company started in Stockholm in 1921 and today has several production facilities in Sweden. Aroma produces jelly candy, foam candy and chocolate as well as many of the pick and mix varieties the company is known for.

More Than 100 Years of Swedish Candy

Swedish candy has changed a lot since Aroma started making caramel in a Stockholm kitchen in 1921. New flavors and varieties have appeared, but many of Aroma’s original candies have remained.

That is part of what makes the brand interesting. You can find newer sour gummies alongside candies with a history stretching back almost a century.

If you are exploring Swedish candy for the first time, Aroma is one of the Swedish candy makers worth knowing. And if you grew up in Sweden, there is a good chance you will recognize more than a few of their candies.

At Swedisweets, we bring together Swedish pick and mix candy from Aroma and other Swedish candy makers, making it possible to discover the different flavors, textures and varieties found in a Swedish candy store.